Beta Entertainment

Services:

Web Design
Web Development
SEO

About the company

Beta Entertainment is a company based in Atlantic Canada that specializes in organizing events and providing live entertainment. The company aims to create memorable experiences for its clients through high-quality performances and expert event planning services. Some of the events and services offered by Beta Entertainment include the Magnetic World Music Festival, featuring a range of international artists, and assistance with planning and hosting events of all types and sizes.

Objectives

User experience: Website navigation and positive user experience
Visual design: Cohesive design that reflects brand and values
Functionality: Meets needs of Beta Entertainment and users
Performance: Website speed and performance optimization
Responsiveness: Website looks and functions well on all devices

Results

FASTER PAGE SPEEDS
+
99
%
YEAR-OVER-YEAR
MORE TIME ON SITE
+
73
%
YEAR-OVER-YEAR
PAGES PER SESSION
+
53
%
YEAR-OVER-YEAR
Phase 1

Prototyping

Beta Entertainment is a company that is dedicated to providing top-quality entertainment and expert event planning services. However, their website did not fully reflect this commitment. In order to better showcase their offerings and company story, Beta Entertainment needed a redesign that would be more visually appealing and easy to navigate. The goal for the website redesign was to present Beta Entertainment's services in a way that was engaging and easy to understand, while still maintaining organization and clarity. The team at Beta Entertainment is passionate about creating memorable experiences for their clients and the website redesign aimed to bring this passion to the forefront.

Phase 2

Style

At SolvSmart, we put careful thought into the design of Beta Entertainment's website, including the development of a style guide. The use of specific colors was intended to represent the energy and excitement of live entertainment, while also helping to create a cohesive visual identity for Beta Entertainment. This color scheme helps to establish their brand and create a website that is visually appealing, consistent, and reflective of Beta Entertainment's focus on providing high-quality entertainment and expert event planning services. The goal of the style guide was to create a website that would effectively showcase Beta Entertainment's offerings and help them to stand out in the industry.

Phase 3

Bringing it All Together

The new Beta Entertainment website is sleek and professional, reflecting the values of the company. The use of intuitive navigation allows for easy access to important content, and the website is faster and more optimized than before. The redesign has helped to create a more cohesive and user-friendly online presence for Beta Entertainment.

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